![]() ![]() The actors also state that the can is made from the hull of a nuclear submarine, and subsequently crush the cans in their bare hands, stating, "I just crushed the hull of a nuclear submarine." This commercial ends with "Maximum Taste, No Sugar, and Maybe Scorpion Venom. ![]() Another commercial entitled "Ingredients" shows men in various situations listing fictitious ingredients that essentially make Pepsi Max seem "tough." The fictitious ingredients include pepper spray (as a sweetener), scorpion venom, crushed Viking bones, and the saliva of a rabid wolverine. Pepsi Max is intended to be the diet cola that men will enjoy. In one commercial, entitled "I'm Good," men are shown in various dangerous and painful situations, and after each brief sequence, the "injured" actor states, "I'm good!" The takeaway message is that men can handle anything, except for the taste of the average diet cola. An ad for the product that ran during the 2007 Super Bowl featured the song "What Is Love" by Haddaway, and showed people sleeping in inappropriate places and at inappropriate times, while bobbing their heads to the rhythm of the song.Īfter the 2009 Super Bowl commercial aired, another, more recent campaign (including television and radio advertisements) has emphasized that the product is intended to be a men's diet cola. The scene then cuts away to the words "WAKE UP PEOPLE" while a voiceover shouts the slogan. Also, there was a featured commercial of a spoof on the Dallas Cowboys offensive coordinator yawning, when calling a play, thus, causing Tony Romo to be sacked, he was then replaced by Cowboys' owner Jerry Jones who gives him a Diet Pepsi Max. In 2007, the official marketing website for the product contained an 'odd cast' featuring a spoofed telethon urging viewers to donate yawns and uses the slogan 'WAKE UP PEOPLE'. Pepsi Zero Sugar commercials present the beverage as an alternative to Diet Pepsi. Pepsi Zero Sugar provides 5.75 mg caffeine per 30ml, while Red Bull provides 9.64 mg/30ml, AMP Energy provides 8.93 mg/30ml, Monster Energy provides 10 mg/30ml, and Cocaine brand soda provides 33.14 mg/30ml. Pepsi Zero Sugar competes in the energy drink market, as is implied by it being marketed as an 'Invigorating Cola.' Compared with other common energy drinks, Pepsi Zero Sugar gives the consumer a relatively low dose of caffeine. ![]() The unrelated international drink will retain the Pepsi Max name. It is not known if it will come into trademark conflict with Coca-Cola, which uses the "zero" moniker for Pepsi Max's primary competitor Coca-Cola Zero, as well as Sprite Zero. On June 29, 2015, PepsiCo announced several product changes which, among other changes, announced that Pepsi Max would be renamed in North America as Pepsi Zero Sugar. "Diet" was dropped from the name in early 2009. Pepsi Zero Sugar contains 69 milligrams of caffeine per 355ml (12 fl oz), versus 36 milligrams in Diet Pepsi.ĭiet Pepsi Max was introduced in the United States on June 1, 2007, and in Canada in March 2008. It has nearly twice the caffeine of Pepsi's other cola beverages. In Fall 2016, PepsiCo renamed the drink Pepsi Zero Sugar from Pepsi Max. However, it can also be addictive and may cause a wide range of side effects in some people.Pepsi Zero Sugar (sold under the names Diet Pepsi Max until early 2009 and then Pepsi Max until August 2016), is a zero-calorie, sugar-free, ginseng-infused cola sweetened with aspartame and acesulfame K, marketed by PepsiCo. SummaryĬaffeine consumption has been linked to improvements in metabolism, exercise performance and alertness. However, it can also come with negative side effects, especially for people who are sensitive to its effects.Ĭaffeine can be addictive, and some research indicates that genetic variations could cause people to respond differently to it ( 12, 13).Ĭaffeine intake has also been shown to affect mental health, with one study in 2,307 children associating increased caffeine consumption with higher levels of perceived anxiety and depression ( 14).Įxcess intake can also cause other side effects, including headaches, high blood pressure and sleep disturbances ( 15, 16, 17).Īdditionally, it’s recommended that women who are pregnant or breastfeeding limit their caffeine intake, as it may be linked to a higher risk of miscarriage and low birth weight ( 18, 19). In particular, research shows that it may increase metabolism, improve exercise performance and boost alertness ( 9, 10, 11). Caffeine consumption can have several benefits for your health. ![]()
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